EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create awareness of their product, stimulate and arose customer favorable behavior towards the company and its product.
The main objective of sales promotion were
1. To determine the extent to which sales promotion by various soft drinks companies has achieved to desired consumer exposure to various brands for coca-cola soft drinks.
2. To investigate consumer brand switching behavioral in terms of exposure sales promotional campaigns.
3. To determine the relationship between sales promotions effect and consumer patronage of the various brands.
4. To determine whether sales recorded on various brands of coca-cola soft drinks justifies investment in its sales promotion by the various companies.
Based on the objectives of the study four hypothesis were formulated. The population of study were drawn from the users of coco-cola soft drink in Enugu State. Burley’s formula was used to determine the sample size. Questionnaires and personal interviews were used to elicit data from respondents simple tables and percentage were used to analyze data collected.
Based on the analysis, the following findings were made.
1. Most consumers are influenced by Nigerian bottling plc sales promotion.
2. The sales promotion messages of Nigerian bottling plc influence their product.
3. Middlemen confirmed they sell more during Nigeria bottling promotional activities.
4. Sales promotion by Nigeria bottling plc help to create consumer awareness of their products.
5. Nigeria bottling plc sales promotion has induced consumers to purchase their product. The researcher therefore, made the following recommendations.
1. The company should maintain and improve their sales promotion campaign.
2. More sales promotional activities should be integrated with other promotional tools. In conclusion, the researcher can say that Nigeira bottling plc sales promotional influence consumers to buy more of their products and also the promotions influences distributors to more of their products.
Related Project Materials
EFFECT OF HEALTH AND SAFETY SERVICE ON EMPLOYEE PERFORMANCE, A STUDY OF NIGERIAN BOTTLING COMPANY ENUGU
Any organization's health and safety is a critical component that requires careful consideration. "Occupational health practice received a...
THE IMPACT OF INFORMATION TECHNOLOGY ON BANKING OPERATIONS IN NIGERIA
ABSTRACT
As information technology is the modern trend on banking today, it’s very imperative for banks to acc...
IMPACT OF MASTERY LEARNING APPROACH ON MOTIVATION AND PERFORMANCE IN WAVE CONCEPTS AMONG SENIOR SECONDARY SCHOOL PHYSICS STUDENTS
ABSTRACT
This study investigated the Impact of Mastery Learning Approach (MLA) on Motivation and Academic Performance in Physics among Se...
THE ROLE OF LEADERSHIP IN FOSTERING A POSITIVE WORK ENVIRONMENT
THE ROLE OF LEADERSHIP IN FOSTERING A POSITIVE WORK ENVIRONMENT
This research explores...
EFFECTS OF MOBILE PHONE USAGE ON ACADEMIC PERFORMANCE OF STUDENTS
ABSTRACT
This research work was aimed at finding out the Effects of Mobile Phone Usage on Academic Performance of St...
GRASSROOT DEMOCRACY AND YOUTH DEVELOPMENT IN LOCAL GOVERNMENT ADMINISTRATION
ABSTRACT
Local government serves as an instrument for rapid actualization of even development at the grassroots. It guar...
NON-GOVERNMENTAL ORGANIZATIONS' CONTRIBUTIONS TO RURAL DEVELOPMENT (A CASE STUDY OF COMMUNITY SELF-HELP ORGANIZATION IN AWGU LOCAL GOVERNMENT AREA)
This research work is designed primarily to examine and assess the contribution being played by non-governmental organizations in the developm...
THE ROLE OF INTERNATIONAL ACCOUNTANTS IN CROSS-BORDER INVESTMENTS
THE ROLE OF INTERNATIONAL ACCOUNTANTS IN CROSS-BORDER INVESTMENTS
ABSTRACT
This study aims to examine (1) the role of internati...
THE LEGAL PROVISIONS RELATING TO FOREIGN INVESTMENTS IN NIGERIA WITHIN THE CONTEXTS OF NEPAD AND AGOA
ABSTRACT
Any country’s economic score sheet is influenced by the events within and from abroad. The reality of globalization has co...
IMPACT OF ACADEMIC ACHIEVEMENT ON CAREER OPPORTUNITIES FOR OFFICE TECHNOLOGY AND MANAGEMENT GRADUATES
BACKGROUND OF THE STUDY
Office technology and management is the art of acquiring the necessary skills needed to perform...
